Case Studies

Sunday, 18 July 2010 03:47 Last Updated on Tuesday, 20 July 2010 11:18 Written by Mr. Justin

Case Study: Atrium Country Club

Web: www.atriumcaterers.com

Servcies provided: Organic Local and National Search Engine Optimization, Application Development.

Results:

The results of our SEO Campaign have dramatically increased the number of direct hits to the 
Atrium website by over 450%.

Our clients website ranks #1 ORGANICALLY out of 726,000 Competitors websites for the 
keyword: WEST ORANGE CATERING.

Company Profile

Over the years, The Atrium has enjoyed continued success and loud praise for the elegant and gracious Weddings, Bar/Bat Mitzvahs, Confirmations and Business Receptions it produces.

Nestled within the hills of West Orange, New Jersey, The Atrium has a magnificent expanse of skylights, tropical trees, and lush foliage interspersed between Italian marble to create both a traditional and modern motif.

Recent additions include an all new garden and lovely outdoor chapel. Weddings are The 
Atrium's specialty. Our secret is personalized, custom presentation with attention to every detail.

The well organized staff, including award-winning European chefs, have been trained to go beyond being courteous, efficient and accommodating. The Atrium Country Club offers each affair graceful, artistic 
French white-glove service, incomparable presentation and flawless service.

The entire Atrium can be reserved for your exclusive party, so that you and your guests can enjoy a perfect setting in privacy. From the traditional to the exotic, our staff of catering professionals responds to 
your every wish.

Company Challenge Presented

The Atrium Country Club presented Blueprint Firm with the Challenge of bringing more volume to their website. With the unique nature of a very competitive market for catering and Wedding Hall's 
Search Engine Optimization was decided to be the best option to bring volume to the website and in-turn bring potential clients to the Banquet Hall. The implementation of local SEO and the incorporation of 
Google Local maps provided to be a valuable asset to the Atrium Country Club.

Solutions

The thought out Search Engine Optimization campaign of 1 (one) year was based on the analysis of the current competition and yearly updated Google algorithm. With the use of the Blueprint Firm 
Search Engine Optimization techniques of Backlinking, Meta Tagging, Content Development, Keyword Analysis and Image Optimization.